Ann Motz
Ann Motz
Ann Motz Realtors
892 Goodman Rd. East Ste. 4
Southaven, MS 38671

Open House Success

Open House Success

Yes—a listing and a well-shot virtual tour are each important tools in this summer’s real estate marketing. But the low pressure, informal walk-through that an open house allows can be as effective today as it ever was. Your open house has every possibility of becoming your most direct path to engaging the prospect—­the one who ends up being your buyer. Making that happen takes the kind of ‘luck’ that preparation creates.

Of course, the house will be as thoroughly cleaned as possible. You don’t want to do the job of a contractor, but fixing blemished walls via a few small spot-painting fixes can make the difference in producing a house that looks in top shape; ready for a new owner.

You want your open house to be ‘open’ in the fullest sense of the word: open to as wide a group of prospective buyers as possible. Do a walk-through with the object of removing anything that could present a personal or controversial element­­­—political or religious statements that might turn off potential buyers. Since you want visitors to be able to see your house as the place they want to call home, messages that strike a dissonant note run a high risk of being counter-productive.

Less is more when it comes to a successful open house. You know instinctively to clear away as much clutter as possible, but sometimes it’s worth going the extra mile. Do another walk-through, and room by room, consider rolling up area rugs (bare floors create the feeling of open space) and removing pieces of furniture where you can. You want the house to feel spacious and airy rather than jam-packed with furnishings. If you come away worried that the furniture is overly dated or otherwise unsuitable for showing, it may be worth considering an investment in staging.

Summer weather makes it a great time to sell a home. A well-publicized open house can be an important selling element. But it’s only one part of the overall marketing effort I offer clients. Call me today for a top-to-bottom discussion of how we can sell your home for top dollar—and quickly!

Home Buyer Strategies

Home Buyer Strategies

Wasn’t it just yesterday that we seemed locked into a classic home buyer’s market? Bad economy, bad job numbers, tanked real estate values were all we heard about…until it eventually shifted. Over the past year or so, it’s become a very different landscape. If you’ve been out looking to become a home buyer, it’s possible that you’ve found yourself putting in offers on multiple houses…and also possibly watching from the sidelines as another home buyer walked away with a deal. If this isn’t a true seller’s market, to you the difference may not be apparent.

In any case, when a prospective home buyer finds themselves vying for one of the plum homes that are now appearing in this summer’s listings, there’s no need to passively watch as others get the nod. If you are sure of the value of the property you are going for, there are straightforward tactics for improving your chances of winning the day:

-          Offering at or above list price is the time-tested way to give you the best shot of getting your contract accepted over bidders who offer less than list. Real estate prices are again on the rise, increasing your likelihood of being able to recoup the extra money if you decide to sell several years down the road. Look at the comps with your agent to determine what an aggressive—yet realistic price—will be.

-          Ask your real estate agent what the recommended earnest money amount would be; then double or triple that deposit amount. It’s a sure way to signal that you’re a serious and financially able home buyer. This tactic has the advantage that it doesn’t really cost you anything in the long run, assuming you hold up your end of the contract. It is a way to stand out from other home buyers without actually spending more.

-          In a buyer’s market, it’s almost expected to ask for add-ons like fixing a staircase or leaving the swing set. But in a seller’s market, you can beat the competition by not asking for extras beyond what is offered in the listing. Home sellers may be fully occupied with many outside details (like looking for their own next home!) and often assign high value to an offer that looks uncomplicated.

-          Along the same lines, another way to set yourself apart from every other home buyer is to offer to give the seller more than the usual time to move out of their house. Many other bidders won’t think of this—but it can make the deal if the sellers are having to cope with difficult deadlines for their own move.

Above all, don’t let yourself get discouraged. The right house is out there, and you will get an offer accepted! Particularly in a seller’s market, any home buyer will be rewarded by just remaining patient and cool-headed. First step if you will be looking to buy this summer: call me today to get started!